Strategy for 2020-2022- sustainable urban development to drive performance through cycles
The target of YIT’s strategy is to improve profitability and to maintain financial stability. The company’s strategic priorities, sources of growth and structural profitability, are urban development and the non-cyclical Partnership properties and services businesses.
YIT’s Board of Directors reviewed the company’s strategy for 2020–2022. The target of the reviewed strategy continues to be to improve profitability and to maintain financial stability. The company’s strategy was presented in the Capital Markets Day in Helsinki, Finland, on September 26, 2019. The presentations are at http://www.yitgroup.com/cmd.
The core of YIT’s business model and its growth engine is sustainable urban development, YIT’s unique ability to generate self-developed and other projects that include design responsibilities. Strong project flow and close collaboration between project development and other businesses will increase productivity in the construction phase, long-term earnings opportunities in Partnership Properties and opportunities for lifecycle services. This positive and self-reinforcing circle will help the Group to grow profitably in all areas of its business and to stabilise earnings through cycles.
The company’s strategic priorities, i.e. sources of growth and structural profitability, are, as previously, urban development and the non-cyclical Partnership properties and services businesses. Cornerstones of success supporting these priorities are (1) top performance, (2) success with customers and partners, (3) happy people and, most recently, (4) stepping up sustainability.
Solid progress in strategy implementation
In July 2019, the company announced the sale of its Nordic paving and mineral aggregates businesses for EUR 280 million. Additionally, the company announced the focusing of its Russian business to reduce capital and to improve profitability. The capital released and the cash flow generated through these transactions will enable lowering gearing to a level defined in the strategy targets; additionally, it will enable investments needed for implementing large urban development projects and expanding the services business.
The cornerstones of success have been extensively strengthened. For instance, practices improving productivity are already implemented in all units and several sites instead of stand-alone pilots. Technical integration related to the merger between YIT and Lemminkäinen has been completed apart from certain IT and accounting related operations. Strengthening corporate culture and implementing new ways of working continues. YIT is the most preferred employer or one of the most preferred employers in its main countries of operation. Customer experience metrics have improved. Responsibility-related actions target in particular improving occupational safety and reducing CO2 emissions.
Growing Partnership properties and services businesses level out cyclicality
The Partnership properties business is based on a strong generated project flow, structuring of investment products, asset management and further on rental income from own investments, their value development and eventual asset sales. The company strives to extend its role in the value chain towards managing real estate assets, property management and life-cycle responsibility. YIT has invested approximately EUR 150 million in funds or joint ventures that it has created together with its partners. The company’s additional annual investments are planned to be EUR 50 million at the most. In addition to investing, YIT is also the project constructor. In 2018, the operating profit of the Partnership properties segment was EUR 27 million and is growing strongly. The ROCE percentage target of the business lies at more than 15%.
The Services business is based on long-term service agreements, maintaining and developing the built environment or customer service. At the moment, road maintenance, renovation, property management and living services of YIT’s businesses are counted as services. In housing, YIT targets to be a holistic service provider, which means that also for instance rental apartments will be a larger part of the company’s offering. A common services platform is being developed based on experience gathered in the Group and through strengthening and expanding existing services. For instance, at the end of July 2019, YIT’s service platform in Russia was used by inhabitants of almost 500,000 apartments. In 2018, revenue from services businesses was approximately EUR 360 million and the operating profit was 1.5%. Revenue and profitability are growing. The operating profit target level has been set at over 7% by the end of the strategy period.
The company targets an annual operating profit of approximately EUR 100 million from the Partnership properties and services businesses combined by the end of the strategy period. In addition to organic growth, targeted acquisitions are being considered in these businesses to strengthen capabilities in strategic priorities and to widen the customer base.
Sustainability as a cornerstone of success
The Board of Directors has established three sustainability goals guiding business development: (1) halving CO2 emissions of own operations and self-developed projects by 2030 compared to 2019, (2) aiming for carbon neutral use of buildings, as well as (3) starting to report project-specific CO2 indicators of self-developed projects from 2020 onwards.
As part of the Green Growth development programme, YIT has investigated opportunities to improve productivity through resource efficiency and on the other hand to reduce the CO2 emissions and energy usage of its operations and products. To reach the targets, it is necessary to expand the services offering and presence during the property lifecycle. The targets will also impact the choice of materials and suppliers used.
Development of success factors supported through group-wide development programmes
As a result of the strategy review, YIT is initiating a fourth group-wide Services Development programme to support growth in the services business. The aim of the programme is designing the Group’s service architecture, developing a common service platform and supporting service development and service design in the business segments.
Other cornerstones of success are being strengthened through the Performance, Green Growth and Customer Focus development programmes started last year. Actions and targets for 2020 have been specified in connection with the strategy review. Additionally, YIT will strengthen resources in priority areas such as the Partnership properties segment.