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Motives underlying corporate responsibility

  • YIT’s mission is to build, develop and maintain a good living environment for people.
  • YIT seeks to be a responsible trailblazer in all its fields and business countries.
  • Investors take an interest in how responsibly YIT operates.
  • Customers require YIT to comply with the principles of corporate responsibility.
  • The authorities monitor responsibility in business operations.
  • A growing and evolving company needs to have shared rules for its employees in different business segments and countries.
  • The management of financial, social and environmental risks means the management of costs.
  • Responsibility is part of the Group’s strategy and brand management.
  • YIT views corporate responsibility as a competitive factor.
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