Motives underlying corporate responsibility
- YIT’s mission is to build, develop and maintain a good living environment for people.
- YIT seeks to be a responsible trailblazer in all its fields and business countries.
- Investors take an interest in how responsibly YIT operates.
- Customers require YIT to comply with the principles of corporate responsibility.
- The authorities monitor responsibility in business operations.
- A growing and evolving company needs to have shared rules for its employees in different business segments and countries.
- The management of financial, social and environmental risks means the management of costs.
- Responsibility is part of the Group’s strategy and brand management.
- YIT views corporate responsibility as a competitive factor.
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